The latest from Ron Daly

Dec 5, 2013 - by Ron Daly, Virtual StrongBox, Inc.

Get members to move and groove with email marketing

It’s estimated that a mere 2 percent of website traffic will convert to new business on the first visit, and many promotional email messages don’t fare much better. ...

Nov 5, 2013 - by Ron Daly, Virtual StrongBox, Inc.

Privacy vs. Personal: Four steps to giving members the messages they want

For many consumers, choosing between protecting their privacy and wanting personalized communications causes a quandary – and creates a dilemma for marketing pros. On the one hand … People can be picky ...

Oct 1, 2013 - by Ron Daly, Virtual StrongBox, Inc.

If you’re not going mobile, you’re just standing still

What a difference a few years can make. Today, an estimated 91 percent of American adults own a cell phone, with 56 percent owning smart phones. According to the Pew ...

Sep 9, 2013 - by Ron Daly, Virtual StrongBox, Inc.

Credit Unions Get Top Billing in Many Areas; Data Breaches Shouldn’t Be One of Them

No doubt, today’s technology makes our lives more convenient, people more connected and shopping more efficient. But it also shines a light on the critical need for strong data ...

Aug 7, 2013 - by Ron Daly, Virtual StrongBox, Inc.

Compliance-Friendly, Consumer-Friendly Mobile Marketing

In the ongoing effort to reach consumers in real time, more companies are turning to mobile marketing – a good option when you know and follow the CAN-SPAM rules. And with ...

Jul 11, 2013 - by Ron Daly, Virtual StrongBox, Inc.

Virtual Reality

Today, 53 percent of consumers wouldn’t even consider switching to a credit union or bank that didn’t have a physical branch nearby. In fact, 51 percent say branch ...

Jun 6, 2013 - by Ron Daly, Virtual StrongBox, Inc.

Know and Protect Against the Human Factor of Data Security

Year after year, surveys show consumers rank credit unions as the most trusted financial institutions. Recent studies, such as the American Customer Satisfaction Index, ForeSee Survey of Online Financial Services ...

May 10, 2013 - by Ron Daly, Virtual StrongBox, Inc.

Prepare For Severe Weather: Flashlight? Check. Extra Batteries? Check. Online Storage? Huh?

Grass is growing, trees are greening, days are longer – it must be the start of … severe weather. The arrival of spring means increased likelihood of thunderstorms, flash floods, hailstones and ...