The latest from Scott Butterfield

May 8, 2015 - by Scott Butterfield, Your Credit Union Partner

What if credit unions lost tax exemption and courtesy pay?

Collectively and individually, our futures hold limitless opportunities and threats – some known, others unknown. We regularly consider these opportunities and threats, whether as part of the strategic-planning process or in ...

Apr 10, 2015 - by Scott Butterfield, Your Credit Union Partner

Choose your ‘rut’ wisely; you might be in it for a while

During a sermon last week at church, I was inspired by my leader’s counsel to “choose your rut wisely; you might be in it for a while.” To illustrate ...

Mar 9, 2015 - by Scott Butterfield, Your Credit Union Partner

Movement vs. Industry – how do you define the credit union space?

It’s not new; this question has been debated before. I have been called out more than once for defining the credit union space as a movement rather than an ...

Feb 11, 2015 - by Scott Butterfield, Your Credit Union Partner

Strategic growth considerations for mid-sized credit unions

Even during the best of economic times, mid-sized credit unions struggle to expand. For such credit unions, spurts of high growth occur rarely and unpredictably, and they are difficult to ...

Jan 8, 2015 - by Scott Butterfield, Your Credit Union Partner

A Machiavellian credit union strategy

The long-term survival of credit unions, both as individual charters and as a cooperative movement, depends on our ability to identify, pursue, and execute the right strategies. This reality is ...

Dec 16, 2014 - by Scott Butterfield, Your Credit Union Partner

Credit union customer service satisfaction beats banks…meh

Last month, the American Customer Satisfaction Index’s annual findings scored credit unions first in customer satisfaction – the seventh consecutive year credit unions were ranked higher than banks among overall ...

Nov 12, 2014 - by Scott Butterfield, Your Credit Union Partner

When a loan is more than a loan

It’s CDFI (Community Development Financial Institution) grant-writing season, which means that I am spending a lot of time with my credit union friends reviewing and recommending strategies designed to ...

Oct 6, 2014 - by Scott Butterfield, Your Credit Union Partner

Credit unions and the ultimate category killer

Wikipedia defines a category killer as a product, service, brand, or company that has such a distinct, sustainable competitive advantage that competing firms find it almost impossible to operate profitably ...