The latest from Scott Butterfield

Sep 2, 2014 - by Scott Butterfield, Your Credit Union Partner

It’s time to kick ass!

Recently, I had the opportunity of spending several days with the remarkable people at a Large Community Credit Union. The purpose of my visit was to identify sustainable opportunities for ...

Aug 5, 2014 - by Scott Butterfield, Your Credit Union Partner

This credit union post brought to you by the first-person singular pronoun,“ I”

The inspiration for this month’s post originated from an e-mail I recently received from a colleague. The colleague was reporting on an outcome that was clearly the result of ...

Jun 30, 2014 - by Scott Butterfield, Your Credit Union Partner

Your credit union is only as good as the stories you tell

Think about it for a moment…is your credit union sharing the right stories? Whether you know it or not, the stories used in marketing materials, press releases, and direct ...

Jun 2, 2014 - by Scott Butterfield, Your Credit Union Partner

How to grow loans when you are a small fish living in a big pond

Look around and you’re likely to hear the good news that robust loan growth has returned to the credit-union space. Truly, it is great news for all of us. ...

Apr 29, 2014 - by Scott Butterfield, Your Credit Union Partner

Micromanagement: The ninth circle of hell

If you’ve ever been exposed to a micromanager, you probably understand why I am assigning micromanagement to the ninth circle of hell. Inferno (Italian for “Hell”) is the first ...

Apr 7, 2014 - by Scott Butterfield, Your Credit Union Partner

Leadership must extend to service

Great leaders inspire greatness, and this is especially true when it comes to credit-union member service. Leadership in the board room and corner offices sets the tone for the level ...

Feb 28, 2014 - by Scott Butterfield, Your Credit Union Partner

Why does your credit union exist?

Do people really have a good reason to do business with you? Even if your credit union has good customer service, average product selection, decent prices and convenient access, why ...

Jan 30, 2014 - by Scott Butterfield, Your Credit Union Partner

Great leaders encourage the heart

We know that our capacity for growth and good work is enhanced when our efforts, and we ourselves, are appreciated. My thoughts today go out to our people, those hardworking ...