The latest from Scott Butterfield

Jan 8, 2018 - by Scott Butterfield, Your Credit Union Partner

The single must-have attribute of a successful team

Sometimes it feels odd to contemplate the lack of trust that exists in the credit union space. Pre-hire criminal background checks, credit checks, references, and the required insurance bonding – one ...

Dec 4, 2017 - by Scott Butterfield, Your Credit Union Partner

The top 3 direct growth strategies for 2018

The 2017 strategic planning season is ending. During the year, we facilitated dozens of strategic-planning sessions with credit unions of all shapes and sizes: small and large, rural and urban, ...

Nov 2, 2017 - by Scott Butterfield, Your Credit Union Partner

Is your brand a line in the sand?

Your brand consists of the perceptions and images that represent your credit union. Many credit union leaders think of their brand only as a logo or tagline, but a meaningful ...

Oct 16, 2017 - by Scott Butterfield, Your Credit Union Partner

Who needs you today?

The credit union movement was founded on the principle of service. We’ve all heard the phrases: Not for profit, not for charity, but for service. People helping people. The ...

Aug 29, 2017 - by Scott Butterfield, Your Credit Union Partner

Credit union soup for the soul

I was in Connecticut last week to join friends at Members Credit Union and Nutmeg State Financial Credit Union in celebrating their recent National Juntos Avanzamos (Together We Advance) Award (...

Aug 3, 2017 - by Scott Butterfield, Your Credit Union Partner

The road less traveled to membership growth

It’s strategic planning season for many of us; a time for reassessing our environment and revisiting our strategic themes to ensure we are heading down the right road. The ...

Jul 11, 2017 - by Scott Butterfield, Your Credit Union Partner

Is your heart really in it?

Last month, former Yahoo CEO Marissa Mayer resigned after running the company for about five years. She resigned because Verizon’s $4.48 billion acquisition of Yahoo officially closed, netting ...

Jun 7, 2017 - by Scott Butterfield, Your Credit Union Partner

Credit unions trapped in the thick of thin things

Spend as much time with credit union boards and management teams as I do and you’ll learn that far too many credit union leaders spend too much time focused ...