The latest from Scott Butterfield

May 11, 2017 - by Scott Butterfield, Your Credit Union Partner

Capitalizing on credit card growth

The opportunities for credit union loan growth haven’t been this good for a very long time. According to the CUNA Mutual March 2017 Trends Report[1] (January 2017 data), ...

Apr 11, 2017 - by Scott Butterfield, Your Credit Union Partner

The 3 most important strategic questions

It’s that time of year again when many of us are finalizing arrangements for annual strategic planning meetings. Besides nailing down the right venue and getting calendar confirmations from ...

Mar 9, 2017 - by Scott Butterfield, Your Credit Union Partner

Wisdom, and the Island of Misfit Toys

Those of you from my generation are sure to remember the 1964 animated TV special, “Rudolph The Red-Nosed Reindeer.” In this classic tale, Sam the Snowman narrates the story of ...

Feb 28, 2017 - by Scott Butterfield, Your Credit Union Partner

Credit unions are doubling down on the Latino and immigrant market

I’m writing this article in response to a recent announcement titled, “Anti-immigration proposals work against economic growth goals” posted by Cathie Mahon, President/CEO, National Federation of Community Development ...

Feb 9, 2017 - by Scott Butterfield, Your Credit Union Partner

Zen, and the art of credit union leadership

It can be exhausting to review a credit union’s to-do list. I’m talking about that long laundry list of everything a credit union team has committed to for ...

Jan 13, 2017 - by Scott Butterfield, Your Credit Union Partner

Small credit unions – the silent majority

In many ways, today’s small credit unions resemble the “little guy” the credit union movement fights so hard to recognize and serve. As of September, 71.9 percent of ...

Dec 6, 2016 - by Scott Butterfield, Your Credit Union Partner

Politics, credit unions, and my dad’s hands

It’s been a month since the election, and like many people I’m still shaking my head, trying to make sense of what it will all mean. Before I ...

Nov 1, 2016 - by Scott Butterfield, Your Credit Union Partner

NCUA: Thy right hand dost not know thy left

Disorganization and contrary schools of thought are not uncommon within organizations, especially large ones. The idiom “the right hand doesn’t know what the left hand is doing” is often ...

Scott Butterfield

Principal
Your Credit Union Partner

Web: www.yourcupartner.org

Scott is the Principal of Your Credit Union Partner, PLLC.

Your Credit Union Partner (YCUP) is a trusted advisor to the leaders of more than 100 credit unions located throughout the United States. The YCUP team passionately believes that the credit union movement remains relevant today – especially in thousands of emerging, overlooked and underserved markets. The core of YCUP’s business practice is strategic planning and business plan development for existing and emerging markets. The YCUP team delivers more than up-to-date best practices. The team’s experience is hands on working in credit unions of all sizes developing successful growth, revenue and member impact strategies. Many of YCUP’s clients are nationally recognized and among the fastest growing and most profitable in the credit union movement.