The latest from Teresa Freeborn

Sep 9, 2021 - by Teresa Freeborn, Smash + Tess

Is continuing as an independent credit union a disservice to your members?

It was a thrill and a privilege in 2006 when I was asked to lead Xceed Financial Credit Union (then Xerox Federal Credit Union). For more than 15 years, we ...

Jun 11, 2021 - by Teresa Freeborn, Smash + Tess

Where leadership’s not yet 50/50, men need to stand down

Whether it’s the C-suite or the board of directors of a credit union or one of our professional or advocacy organizations, if the leadership’s not yet gender-balanced – half ...

Mar 8, 2021 - by Teresa Freeborn, Smash + Tess

Open your eyes, CU leaders. CUNA’s Open Your Eyes campaign works!

Maybe you’ve heard of the credit union awareness campaign spearheaded by CUNA, Open Your Eyes to a Credit Union, and perhaps you’ve wondered how it’s going. After ...

Oct 22, 2019 - by Teresa Freeborn, Smash + Tess

Supporting CUNA’s awareness campaign is a matter of survival for credit unions. Yes, survival.

Would you be surprised to learn that credit unions’ market share has been flat, hovering around 7%, for the past 30 years? If that surprises you, you’ll probably be ...

Feb 27, 2019 - by Teresa Freeborn, America's Credit Unions

Myth-busting the awareness initiative

Credit unions have an extraordinary opportunity in front of them with the Awareness Initiative. We’re finally taking on the challenge of credit union consideration and working to make more ...