by: Brian Day
Most consumers need incentives to try — and certainly to actively adopt — new technology. Mobile wallet usage is no different. In fact, consumer uptake of mobile payments is expected to increase as loyalty programs make it worth their while.
A recentreport from the Federal Reserve Boardfound 79 percent of mobile users would be interested in using phones to receive deals and discounts. Additionally, 77 percent indicated tying reward points to a mobile payment app would increase the attractiveness of mobile wallets.
