Digital platforms like Google, email and social media make it possible for the smallest bank and credit marketing teams to generate results worthy of larger organizations, if they get onboard with new ways of reaching present and potential consumers of their services.
I’m going to recount how our small marketing team enhanced traditional marketing efforts to become a digital marketing powerhouse.
Step 1: Make Time for Learning How to Use Digital Marketing Tools
Three years ago, the road to digital marketing for our four-person team was paved with unfamiliar concepts, technical jargon and conflicting messages. Our team at times felt overwhelmed. We knew we needed to find room in our schedules to learn how to implement digital marketing. But how?
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