Oh no! If you’re pondering whether or not your credit union is behind the times in terms of making digital wallet options available for your members, sit back and take a deep breath. According to a recent Gallup poll only13% of U.S. adults have a digital wallet on their smartphone. Even better news for you, the study also revealed that among consumers who have digital wallets, 38% don’t see any benefits of using the technology. What’s more, nine out of 10 consumers who don’t have a digital wallet say they are very unlikely or unlikely to start using one in the next 12 months (91%).
Just because consumers are slow to adopt this technology, doesn’t mean you shouldn’t bee keeping an eye on it and planning for the future.Apple has already shot to the No. 2 position in market share with the launch of Apple Pay, even though Google and PayPal have been in the digital wallet space longer.
