Facebook slaps marketers with higher ad fees

Facebook is revamping their pricing platform for business clients.

Over the past few months, the popular social networking website has been reducing the organic reach of its pages, according to a recent report in Time magazine.

It’s gonna cost you to talk to your followers

Now, even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that page’s content in their News Feed.

The article references a recent study of more than 100 brand pages by advertising giant, Ogilvy & Mather. They found that in October of last year companies were only able to reach 12% of their followers. However, that number dropped to 6% in February of this year. According to the tech blog Valleywag, they report that Facebook is planning to reduce this level down to 1 – 2% eventually!

So that means that now you have to pay to talk to the people that follow you and those that you’d like to follow you.

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