Facebook is revamping their pricing platform for business clients.
Over the past few months, the popular social networking website has been reducing the organic reach of its pages, according to a recent report in Time magazine.
It’s gonna cost you to talk to your followers
Now, even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that page’s content in their News Feed.
The article references a recent study of more than 100 brand pages by advertising giant, Ogilvy & Mather. They found that in October of last year companies were only able to reach 12% of their followers. However, that number dropped to 6% in February of this year. According to the tech blog Valleywag, they report that Facebook is planning to reduce this level down to 1 – 2% eventually!
So that means that now you have to pay to talk to the people that follow you and those that you’d like to follow you.