Focus on the funnel

Credit unions have traditionally viewed customer acquisition through the lens of depository products, like checking and savings accounts, while lending has typically been relegated to cross-sell products.

Today, however, many banks and credit unions are starting to “lead with lending” to drive new customer relationships.

To make that shift, it’s crucial to examine the efficiency of your onboarding funnel for consumer lending. Your onboarding funnel is central to making your acquisition strategy for lending products work.

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