How member experience changes the digital transformation conversation

Three ways to think about the connection.

The financial services industry is rapidly evolving.

How many times have you heard that? A thousand, right? Maybe more. So much that industry change is no longer a surprise to any credit union.

How fast the industry is changing might be, though. After decades of relatively slow technological and business process growth, fintech innovators, the cloud and the internet of things are pushing credit unions to innovate fast if they want to stay competitive. From digital transformation to artificial intelligence and data mining, credit unions of all shapes and sizes are scrambling to keep up with trends and stay relevant. It’s an enormous challenge.

Now there’s a new layer that credit unions must consider: the member experience.

 

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