Most credit unions consider outsourcing marketing simply as a cost savings on FTEs. That’s one way to look at it, but there are more benefits than just cost savings.
True, the average salary of a credit union marketing specialist of a credit union of less than $300 million in assets if between $55,000 and $64,000, not including the cost associated with acquiring the new team member, which according to HR data is estimated to be around 50% of annual salary.
Credit unions also inevitably encounter another marketing challenge: all the different skillsets to execute your credit union marketing plan:
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