How to retain good staff when turnover is high

“Our credit union is understaffed. We just can’t find enough people!”

If I had a nickel for every time I’ve heard that statement from credit union leaders over the past few months, I’d be a very rich person right now. I’m not a recruiter, so I won’t dispense advice on a topic I know others are better versed on in terms of finding new team members. However, one thing Your Marketing Co. has tremendous experience with that has paid huge dividends over the last 12 months is marketing to your frontline team.

Even if your marketing plan does a great job bringing in new members and loans, without focusing on marketing to your team you are missing out on invaluable opportunities to provide a better member experience, plus engage and retain your best frontline team members.

Did you know that more than 70% of employees in US organizations are not fully engaged at work? While they may be physically present in your credit union and doing the job you’re paying them to do, they’re not living up to their full potential or delivering their best performance. And that means your members are not receiving the best possible experience, leaving both your credit union team members and actual members vulnerable to poaching from other financial institutions. Improving employee engagement crucial, strategic aim for your credit union. Better engagement results in higher productivity, but also happier and healthier employees, fewer sick days and lower staff turnover.

 

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