Inside Marketing: Formulating an effective digital strategy for member engagement
Well-defined goals, personalized content and a service-oriented mindset are key to meeting and exceeding expectations.
Advances in digital marketing have opened up many avenues for engaging with credit union members. The multitude of channels at your disposal today necessitates formulating an effective content and communication strategy for interacting with existing credit union members and for attracting potential members to your website.
Strong digital member engagement strategies foster brand growth and loyalty. Credit unions that focus on facilitating member engagement are committed to real value creation, whether through an exceptional end-to-end service experience, great content or strong member support beyond the traditional sell.
So how do you engage with your target audience, give them the information they are looking for and make them aware of the opportunities you have to offer?
Start by outlining the goals.
Before tackling the question of how to engage with members, it is imperative to define what engagement actually means and how to quantify it.
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