Is your credit union’s financial education content awful or awesome?

by: Rob Rubin

It isn’t easy to make financial education interesting and engaging, which is why so many credit unions struggle to generate quality content for their social media channels. These days, consumers expect online material that’s polished and highly visual. Does that mean you have to invest a mountain of hours every week building professional caliber content? No. Here’s one alternative.

Your credit union has a social media presence on Facebook, and Twitter, YouTube, maybe Google+ and Pinterest too. You’ve experimented with a content marketing strategy and attempted to integrate financial education into your online marketing activities. You are posting content often, and tend to link to interesting and useful articles hoping to position your credit union as helpful and knowledgeable. But…

You’re struggling to engage the audience. You’re having a hard time trying to post material that is really memorable, entertaining, educational and original on an ongoing basis

Sound familiar?

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