Know your data, know your member

How to get to know your members in a digital-first world.

As branch traffic declines and the popularity of digital banking grows, it seems harder than ever to know what your members want, says Amy Robertson, senior manager of payment and lending security with CUNA Mutual Group.

Fortunately, the data your members generate is a road map to meeting their expectations.

In a breakout session at CUNA’s ACUC Sunday in Boston, Robertson offers insights on how to use data to improve marketing results, enhance the member experience, and grow your loan portfolio.

They include:

 

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