Leaders in Lending | Ep. 68: Winning the battle for member loyalty

In a market where the consumer is juggling multiple relationships with financial institutions, how can credit unions compete?

Consumers want to better understand their financial well-being, which means they need a holistic picture across multiple platforms. Drawing on data from a mix of daily digital habits can provide just that, while also driving loyalty.

The true measure of member relationships

Traditional financial institutions are making mistakes that will ultimately end up costing them: They are far too focused on their own operations and shiny metrics like product revenue — and they’re losing the loyalty of their members.


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