Let data be your compass

Use data to tailor and boost marketing strategies.

When you know where you’re going, it becomes easier to navigate the unknown. Right now, many credit unions are facing challenges that linger from last year. Pressures from inflation, interest rates, and a possible recession are still on the horizon.

In times of uncertainty, can data be our guide?

As a starting point, data analytics can shape marketing messaging to members amid economic change. When the economy contracts, we know the average member is feeling it. Data and testing can be used not just to identify responsive members but to also segment members whose behavior indicates that they’ll be tightening their belts—seeking out more affordable products—during a downturn.

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