This move aims to keep users within the apps while making purchases on Amazon, eliminating the need to navigate away from their feeds, CNBC reported Thursday (Nov. 9).
Reached by PYMNTS, an Amazon spokesperson provided an emailed statement: “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product ads in Facebook and Instagram as part of the new experience. In-app shopping with Amazon is available for select products advertised on Facebook or Instagram and sold by Amazon or by independent sellers in Amazon’s store.”
Meta did not immediately reply to PYMNTS’ request for comment.
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