Mobile devices pull past TV, shifting financial brands’ digital ad choices
Consumers may still buy big screen television sets for mega events like the Super Bowl, but they are now spending more of their day on digital viewing, mostly on smartphones. Of their mobile device time, much more of it occurs on apps than on web browsers. Banks and credit unions active in digital and video marketing will need to adjust their spending accordingly.
If marketing is a war for eyeballs and attention, the battle on the electronic front is shifting to much smaller screens. 2019 is marking the first time that American consumers will spend more of their day looking at their mobile devices than their TV screens. This will further encourage the continuing migration of advertising dollars towards channels that hardly existed a decade ago in the forms they do now, from digital video to social media advertising.
eMarketer is predicting that this year the trend of usage of mobile devices compared to TV viewing will trade places. The average American adult will spend 3 hours, 43 minutes with their smart phone or tablet, just a wink beyond the 3 hours, 35 minutes spent on TV. Of the mobile device time, on average nearly three hours will be spent on smartphones.
Taken as a whole, this is interesting when one considers that together both habits add up to nearly a third of one’s day, and about half of one’s waking hours, if one gets eight hours of sleep a night. This would seem to render Big Tech firms’ attempts to help consumers control their screen time pretty much moot.
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