Mortgage market share by age range: What does the data show?

Credit unions excel in open-ended mortgage lending but lose their share of this niche market as borrowers age.

Recently released mortgage data — courtesy of the Home Mortgage Disclosure Act (HMDA) — is a gold mine of insights on industry trends. Callahan & Associates has already written about the relationship-based, open-ended loans now included in the 2018 release and discussed how these loans more accurately reflect how credit unions are assisting their member-borrowers.

Readers are also likely to be interested in the results of another new, long-desired dataset: Market share across age ranges.

These trends can help highlight what attracts — and what repels — different generations, allowing credit unions to devise strategies to appeal to a new, young, or up-and-coming membership base.


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