$6.8M invested in CUSO to bring tech strategy to credit unions

Tech strategy capital investment signals big changes in the market

HOUSTON, TX (June 15, 2022) — Pure IT Credit Union Services, a technology CUSO, has received a $6.8 million investment from a group of forward-thinking credit unions and credit union service organization (CUSO). These organizations chose to invest in Pure IT as an established and trusted partner to further the alignment of IT resources with financial objectives. This recent capital raise allows an expansion of the CUSO’s innovative work, which will help more credit unions compete for, and serve, more members.

The investing credit unions and existing CUSO investors include:

Both new and existing investors are bonded by the belief that innovative technology strategy is the secret for credit union success with limitless possibilities and is the future of the industry.

“What bigger compliment can you have than your own clients investing in you?” asks Jack Smith, Pure IT CEO and Co-Founder. “We were humbled by this generous investment and wear the CUSO badge seriously. As our credit union industry continues to mature and evolve, our mission is to help the industry achieve maturation and evolution to stay relevant and serve even more members. We’re excited about the future and how this new venture will help more credit unions succeed like never before.”

Jack Smith, Pure IT CEO and Co-Founder

About Pure IT Credit Union Services

Pure IT is a Credit Union Service Organization that provides Strategic Technology Consulting. We partner with Credit Union’s to offer Professional Services, Infrastructure Project Implementations, and Technology Managed Services. With partnership at its core, Pure IT has the capability to tailor technology solutions to the competitive advantage of each credit union. We use technology to fulfill credit union strategy and business needs, creating an efficient IT ecosystem that helps our partners achieve their goals. Learn more about us at


Julia Hendrickson
Marketing Coordinator

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