BRAINTREE, MA (February 29, 2016) — Access Softek, a premier mobile banking platform provider, recently announced it has established a formal reseller agreement with Geezeo, a leading FinTech firm that offers integrated digital financial management. Through this agreement, Access Softek will offer their customers Geezeo’s proven Personal Financial Management (PFM) platform.
The collaborative solution builds upon cooperation initiated in 2013 between Geezeo and Access Softek. Through that partnership, users have a single mobile product that combines complete day-to-day financial operations with planning and goal management. Access Softek’s Mobile Finance Manager offers extensive functionality including true real-time deposit capture, bill pay, P2P transfers, mobile lending, and more. Geezeo’s PFM capabilities like account aggregation, auto-categorization, and spending alerts give users unprecedented personal finance power while on the go. Community banks and credit unions can turn risk into advantage by choosing the right partners to contend against the largest banks as well as competition from fast moving, high-tech startups.
“PFM baked into mobile banking produced a vastly improved PFM adoption rate,” said David Mason, Wings Financial CIO. “Both Access Softek and Geezeo have proven track records of working well with clients, core processors, and online banking providers.”
Wings Financial Credit Union integrated Geezeo’s PFM product into its online banking platform in 2014. The Minnesota credit union provides a fully integrated, white label PFM solution to their members.
This integrated mobile PFM solution has cracked the PFM adoption rate ceiling, proving the value of anywhere, anytime mobile PFM. Due to the proven success of this integration, and its high value to both end users and financial institutions, Access Softek and Geezeo expect significant increased PFM use as this reseller agreement makes the Geezeo solution available to all 400+ Access Softek customers. Increased mobile PFM use and its attendant financial literacy help usher in the mobile tipping point (where mobile banking is more valuable to end users than online banking).
“When you can manage your budget in real time as you spend money instead of updating it belatedly at home, your results are more complete and accurate,” said Access Softek CEO Chris Doner. “More people use PFM when it’s mobile.”
“Maintaining closer control over day-to-day personal spending is a priority, especially among younger demographics,” said Shawn Ward, Co-Founder and CEO of Geezeo. “Access Softek clients want to offer advanced PFM tools while gaining a better understanding of customer behavior and influencing their financial services consumption, thereby further monetizing account relationships.”
Geezeo is a financial technology (Fintech) firm that enhances the digital banking experience via its white label retail and business digital financial management solutions. Almost 500 financial institutions leverage Geezeo’s integrated and unified personal financial management (PFM) solution. Purposely integrated within a financial institution’s online banking and mobile platforms, Geezeo helps empowers consumers and businesses to gain more financial control, better manage daily and long-term finances and reduce banking friction. To help financial institutions drive the digital shift, Geezeo leverages data within its Engagement Banking Marketing Platform resulting in relevant, data-driven content facilitating interaction between the FI and the online user.