AdvantEdge Analytics launches next-generation data management solution for credit union industry

New solution delivers industry-leading integration with voice-to-text and social media

MADISON, WI (November 29, 2017) — CUNA Mutual AdvantEdge Analytics today launched its next-generation data management solution that integrates with non-traditional data sources to help credit unions strengthen data access, analysis and insights.

Among the first for the industry, AdvantEdge Analytics’ data management solution incorporates a hybrid data warehouse with a new data lake, enabling credit unions to combine and mine data insights from both traditional structured as well as non-structured data sources like social media, personas, segmentations and voice-to-text. This combination allows credit unions to build a more comprehensive, integrated 360-degree view of their members, channels, and products.

“An enormous amount of data is available from non-traditional sources that should be part of a credit union’s data strategy – it is critical for credit unions to integrate this data to improve member insights. Not only will they know more about their members, but they can deliver better value and create new opportunities for their business,” said Tim Peterson, president, AdvantEdge Analytics. “Our newest solution will accelerate the credit union’s ability to be better positioned to meet members’ needs today and in the future.”

According to an AdvantEdge Analytics survey of more than 400 credit union executives, almost 73 percent of credit unions indicate most of their member data is not easily accessible, and approximately 28 percent believe fragmented data is the biggest barrier to successful analytics execution.

Through this new offering, AdvantEdge Analytics will provide faster retrieval of multi-dimensional data and improved reporting capabilities. It also offers industry-specific Application Programming Interfaces (APIs) to help credit unions connect faster to data in both core and ancillary systems, such as mortgage or consumer loan origination systems (LOS). With this improved system for data access and flow, credit unions greatly expand their reporting and advanced analytic capabilities.

“AdvantEdge Analytics has one of the most robust and flexible technology platforms in the market compared to other providers we explored.  We sought a solution that will allow RBFCU to look toward the future and expand our capabilities faster and more efficiently. AdvantEdge Analytics offers that and more,” said Randy Carswell, senior vice president of finance, Randolph-Brooks Federal Credit Union.

AdvantEdge Analytics provides an industry-leading integrated suite of software, analytics and business intelligence tools. As part of CUNA Mutual Group’s multi-year investment in innovation and data analytics, the company is focused on significantly expanding the scale of data to help credit unions gain stronger member intelligence, accelerate analytics adoption and strengthen market share.

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About TruStage

TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit

About CUNA Mutual AdvantEdge Analytics, LLC

CUNA Mutual AdvantEdge Analytics, LLC (AdvantEdge Analytics) provides comprehensive technology and data analytics services for credit unions. AdvantEdge Analytics brings together data management, visualizations and advanced modeling into an end-to-end offering. Built on more than 80 years of commitment and experience working with credit unions and their members, AdvantEdge Analytics collaborates with credit unions to effectively harness the power of data in new and insightful ways. Additional information about AdvantEdge Analytics can be found at


Allison Fanney

Barclay Pollak

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