AFFCU launches new credit union website design with integrity, service, and excellence

COTTONWOOD HEIGHTS, UT (July 2, 2018) — AFFCU wanted to design a new website experience that accentuates the credit union’s values of Integrity, Service, and Excellence. With the help of award-winning credit union web design agency BloomCU, the new conveys AFFCU’s values in a way that is both beautiful and intelligent.

“When you visit the homepage of, your first impression is that AFFCU is a trustworthy organization that’s committed to providing an excellent experience for its members,” said Derik Krauss, cofounder of BloomCU. “First impressions matter—how people feel about your credit union’s brand impacts their desire to do business with you—and this new design is clean, engaging, and organized based on user experience research; but most importantly, the new website clearly communicates AFFCU’s values.”

Beyond aesthetics, the website was built with intelligent technologies. For example, a chatbot-like experience is available to users throughout the website. Click the question mark floating in the bottom-right of the site and you’ll be asked, “How can we help you succeed?” Then, based on your selections, the bot will recommend a product or service that best fits your needs. By offering this helpful chatbot technology, AFFCU is demonstrating its commitment to providing excellent service to members and nonmembers alike.

“BloomCU created the new AFFCU website with outstanding results,” said Danny Sanchez, VP of Marketing at AFFCU. “The process from beginning to end was marked with professionalism. The teams at BloomCU was were composed of insightful researchers, artful communicators and intelligent designers. They ultimately designed a brand and website that bridged our history with the future direction of the credit union. The website is indicative of the collaboration and work of both our credit union and the BloomCU design agency and it is something we are all very proud of.”

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.


In 1952, ten servicemen at Lackland Air Force Base pooled together $5 per share to open Lackland Federal Credit Union, Charter no. 8169 —what would later become AFFCU. Today, AFFCU serves over 47,000 member-owners across the globe—both in and out of the military. Yet, despite their growth, they still cling to the small-town values of Integrity, Service, and Excellence.


Derik Krauss
(844) 334-3837 |

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