America’s Christian CU celebrates Youth Month
GLENDORA, CA (May 14, 2015) — During the month of April, America’s Christian Credit Union (ACCU) promoted a youth financial literacy campaign to impress upon its young members the importance of saving. ACCU’s goal was to increase awareness and provide a fun avenue for kids to save money. The response is proof that financial education can be fun. During the month long campaign, deposits made by current members under the age of 12 years old increased by 60% and the number of new saving accounts doubled, as compared to monthly norms.
ACCU partnered with the Credit Union National Association to promote youth financial literacy.
The campaign, “Wild about Savings,” was themed around an African safari. Young members were encouraged to make deposits during the month, and some were randomly selected to win one of an assortment of prizes.
The branches promoted the theme, and provided some goodies for the youngsters, including free coloring books and literature. America’s Christian Credit Union’s President and CEO, Mendell L. Thompson, raved: “It’s never too early to start educating our youth on the importance of good stewardship. The creativity that went into this campaign was tremendous. It’s a joy to see these young members bring in their deposits and build up their savings.”
About America’s Christian Credit Union
America’s Christian CU provides effective banking solutions to individuals and ministries that empower them to reach their financial goals while expanding God’s Kingdom. Founded in 1958 and currently managing close to $500 million in assets, ACCU serves the economic needs of its individual, family, ministry and business members. Every dollar entrusted to the credit union gets reinvested to build churches and fund ministries. For additional information, visit www.AmericasChristianCU.com.