Credit Union membership saw slow growth in Q2, but don’t tell Unitus. While total CU memberships increased less than a third of a percent this May for example – the slowest May in five years per CUNA’s Monthly Credit Union Estimates – Unitus’ membership increased significantly, exceeding their goal from the start of the year.
“It largely comes down to people telling other people about great experiences they’ve had at Unitus. But I also believe this membership growth has a lot to do with our Open Your Eyes initiative,” said Steve Stapp, Unitus President/CEO. “The campaign has already reached more than 5 million consumers around the country, showing them there’s a better way to bank. This success is a testament that it’s catching on in the Northwest where we’ve been leading the charge locally.”
Influencing Unitus’ growth is their focus on providing market-leading rates and products for members. These include their high-yield “Go Savings” account, which encourages members to ponder, “Where will your savings take you?” as well as their variety of uncommon home loan programs such as the “No Appraisal Loan” and “Renovation Loan,” which help borrowers save in creative ways.
“Our success, as much as anything, is an indication that people just want to bank where they are valued as human beings, and where their voice is considered in daily operations,” added Stapp. “That’s the credit union way, and people are awakening to how it can improve life for them and their families.”
