Anheuser-Busch Employees’ Credit Union brings HomeAdvantage to Missouri
CU Realty Services continues to penetrate into new markets across the U.S.
SCOTTSDALE, AZ (January 25, 2018) — With goals of providing innovative real estate tools to members and increasing mortgage closings, Anheuser-Busch Employees’ Credit Union (ABECU) has implemented HomeAdvantage®, the turnkey real estate program from CU Realty Services. This is the first expansion into Missouri for CU Realty Services, the largest real estate CUSO in the U.S.
ABECU—the third largest CU in Missouri—is headquartered in St. Louis, where low inventory and rising prices are driving a stable but competitive housing market. By offering HomeAdvantage to its members, the CU can reach and support more home buyers much earlier in the home-buying process—and stay engaged until they are ready for a mortgage. Credit unions often report pull-through rates of 80 percent or higher when members use HomeAdvantage.
The program provides online access to the real estate tools and support members need to buy and sell their homes: online property listings, recent sales data, neighborhood demographics, a network of reputable real estate agents and more. The program also provides savings to members at closing through HomeAdvantage Cash Rewards. When members use a real estate agent in the HomeAdvantage network, they qualify to earn a cash-back benefit equal to 20 percent of the agent’s commission. Cash-back benefits average $1,570 in savings per transaction.
Chartered by the state of Missouri, ABECU and its subsidiaries—Purina Credit Union and American Eagle Credit Union—serve more than 123,000 members in 12 states. The ABECU launch paves the path for other CUs in the Show-Me State to implement HomeAdvantage.
“We are excited to partner with ABECU,” said Tina Powers, chief operating officer at CU Realty Services. “We look forward to helping them reach their purchase mortgage goals, and we are confident that HomeAdvantage is just the tool to do so.”
About HomeAdvantage
HomeAdvantage, formerly CU Realty Services, provides real estate services that helps credit unions increase their purchase mortgage business while saving their mHomeAdvantage provides real estate services that helps lenders build their purchase mortgage business while saving their borrowers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When lenders offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans (with an average of an 80% pull through rate) and giveback to borrowers in the form of Cash Rewards.embers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Credit union members can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When credit unions offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans and giveback to members. Visit www.homeadvantage.com to learn more.
