Arbor Financial Credit Union joins the CU RateReset family of credit unions

Credit Union to offer Award Winning Digital Solutions

KALAMAZOO, MI (June 27, 2018) — CURateReset, the provider of Financial Product Reset, Acquisition and Retention Software, today announced Arbor Financial Credit Union will be offering Reset Personal Loan,  Reset Credit Card, and Digitial Pre-Approval Auto Recapture solutions to its members. Arbor Financial Credit Union, headquartered in Kalamazoo, MI serves almost 40,000 members and has almost $600 million in assets. The agreement with CURateReset provides Arbor Financial Credit Union with simple, easy and attractive digital solutions to retain existing loans, as well as originate more credit cards.

“We are excited that Arbor Financial has joined the CU RateReset family of credit unions and will be an integral player as we develop member focused digital solutions. Arbor is committed to making sure their members see value and feel a relevance in their relationship with their credit union. They are committed to meeting the challenge of digital transformation as they explore new and frisctioinless ways to improve the Member Experience, “ said Joe Brancucci, President of CU RateReset.

“Arbor Financial prides itself on delivering innovative and creative solutions to help our members save money and time. CURateReset’s products are a natural strategic fit as they help us deliver on our vision of building lifetime financial partnerships with our members and create even greater member value, ” said Jeff Deshane VP of Loan Services at Arbor Financial.

About Arbor Financial Credit Union

Arbor Financial Credit Union offers a complete range of financial services including personal, mortgage, and business accounts. Arbor’s purpose is to grow the financial well-being of their members. Founded in 1935, Arbor now has over 46,288 members throughout Michigan with assets of $903 million and growing. You can visit to learn how you can GET MORE with Arbor Financial Credit Union.

About CURateReset

CURateReset is a CUSO that offers award winning products that allow the member to be in control of what have historically been routine administrative tasks that are time consuming for both front line and support staff. The CU RateReset family of credit unions have worked together to create a full menu of digital solutions of the future that – are available today. CU RateReset’s patent pending KNOCK KNOCK was introduced in early 2018, and has gone on to be recognized as the future of credit union interaction with members – a truly bilateral communication channel that will allow for “just in time” member offers rather than “just in case” or “order taking”, as well as allowing the member to make informed choices about their financial health. For more information on CURateReset visit


Michaela Tuttle
Marketing Specialist
1551 South 9th Street
Kalamazoo MI 49009
t: 269.544.3404

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