With the help of BloomCU, an award-winning credit union website design agency, Arsenal Credit Union recently launched a new website (arsenalcu.com) that inspires trust in visitors.
At a time when consumers feel they can’t trust their banks, Arsenal is a credit union you can hang your hat on. The homepage of the new arsenalcu.com explains why you can put your trust in Arsenal and how the credit union helps members save money. Furthermore, the quality of the new website design shows that Arsenal is an established financial institution that cares about the experience they create for their members.
Under the hood, arsenalcu.com features intelligent technologies. The homepage is built with real-time content personalization, which causes the content of the homepage to adapt based on users’ interactions with the website. The purpose of personalization is to show users content they care about and thereby increase engagement. For example, if you visit the auto loans page, the website could show you an auto loan promotion next time you visit the homepage (if such a promotion is set up by Arsenal within the content management system).
If you click on the search icon in the top-right of the website (the magnifying glass) an interface will open revealing a chatbot that says, “Hi! Is there something I can help you find?” By clicking through the conversational interface, you will be guided to the product or service that best meets your needs.
Instead of clicking through the chatbot experience, you could also start searching for information. As you type, you get real-time results, which makes finding content very easy. For example, start typing “routing”, as in “routing number”, and you’ll quickly find the answer you’re looking for.
"BloomCU didn't just build our new website,” said Ken Moser, Vice President of Marketing at Arsenal Credit Union. “They worked hand-in-hand with us through every step of the process—from strategy and wireframing, to design and copywriting—to make sure our new web presence strongly conveys our brand. Every piece of our website communicates, supports and reinforces what makes us special.”
