RAIN is pleased to announce that Bradley A. Westley has joined our team as Director of Financial Partnerships. Brad will be responsible for expanding RAIN’s reach in the financial sector, building and promoting the RAIN brand, managing and strengthening relationships with existing RAIN customers, and growing the RAIN’s credit union and community bank client base.
Most notably, prior to joining the RAIN team, Brad was a Senior Director of Account Management and Sales at Callahan & Associates, where he was responsible for developing new opportunities and providing consultative support to a nationwide network of credit unions. He developed strong relationships in the industry, offering strategic insights across a breadth of business functions along with providing in-depth financial and market analysis. Brad was a contributing factor in the addition of a number of new platforms and offerings and was integral in creating Callahan’s consultative approach. More recently, Brad spent some time at home fulfilling dad duties and welcoming a daughter to the family following a short stint as the Director of Commercial Sales with ArchIntel.
“Given his significant experience, knowledge and understanding of the specialized financial industry and his deep relationships with credit unions, we are excited to add Brad to the RAIN team,” said Skyler Sutton, founder and CEO of RAIN.
“In returning to the credit union industry it was important to me to again find an organization that was passionate and dedicated to serving the unique demands of our business. RAIN provides the best technology and the most proven ROI of any fully compliant mobile marketing solution for FIs. More importantly, their culture focuses on the member relationship above all. Wanting to build new relationships and maintain my current industry friendships for the rest of my career it was easy to get behind RAIN’s team and culture and I am excited to start this next chapter,” stated Brad.
“With the rapid adoption of mobile marketing among financial institutions and RAIN’s dedication to offering a full service, customized solution supported by industry insiders, the need to scale up is a driving force. The addition of Brad and further expansion of our financial partnership team will allow RAIN to better serve a larger segment of the industry and drive even greater value for our customers nationwide.” added James McCool, Head of Sales of RAIN.
Brad currently resides in the DC Metro Area, with his wife, Haley Adams; son, Austin; and newborn daughter, Evalene. He is a graduate of the University of Pittsburgh and lifetime member of the community service fraternity, Alpha Phi Omega.