Bruce Dragt and Cheryl Middleton Jones join CO-OP executive management team

New Chief Product Officer and New Chief People Officer are experienced change agents in their fields

RANCHO CUCAMONGA, CA (November 29, 2018) — Bruce Dragt and Cheryl Middleton Jones have been named Chief Product Officer and Chief People Officer, respectively, for CO-OP Financial Services, joining the company’s Executive Management Team to help lead its transformation as a digital enterprise.

“Bruce and Cheryl will be tremendous assets for CO-OP based on their extensive background in product and talent development, and both have had careers that exemplify our corporate values of working as partners, communicating openly and honestly, demonstrating excellence and championing change,” said Todd Clark, President/CEO.

Dragt has specialized in growing technology-driven companies, both start-ups and large, established companies. For the past two-plus years he has been Executive Vice President, Product, for YapStone, a provider of electronic payment systems that help online and mobile companies with their payment transactions. Prior to that, Dragt spent more than 13 years holding multiple senior-level roles with First Data Corporation, including SVP, Global eCommerce-Merchant Products. Additional payments and financial industry experience includes work with i2 Technologies, Financial Settlement Matrix and Wells Fargo.

Jones joins CO-OP from Discovery, Inc., a mass media company operating the Discovery Channel and others, where she was Senior Vice President of Human Resources. In this capacity, Jones was responsible for defining and executing strategy and creating consistent structures, systems and operating plans involving 4,000 employees around the world. Earlier this year, she oversaw Discovery, Inc.’s global HR transformation following the acquisition of Scripps Networks Interactive. Prior to joining Discovery, Inc., in 2011, she worked for ING, the financial services company, and Honeywell, the high tech company.

Bruce Dragt

Cheryl Middleton Jones

About CO-OP Financial Services

CO-OP Financial Services is a payments and financial technology company whose mission is ensuring the success of the credit union movement. CO-OP payments solutions, engagement services and strategic counsel help credit unions optimize member experiences to consistently provide seamless, personalized multi-channel offerings, while delivering secure, sophisticated fraud mitigation service. For more information, visit


Bill Prichard, APR
Director, Public Relations
CO-OP Financial Services
(909) 532-9416

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