BSG Financial Group announces the addition of business development executive Robert Shifflett, Jr.

Company hires accomplished financial industry veteran to help expand its footprint in southeast and mid-Atlantic states

LOUISVILLE, KY (February 1, 2018) — Louisville, Ky.-based BSG Financial Group, a provider of revenue-enhancement programs and compliance solutions for financial institutions nationwide, announced today the addition of Robert (Bob) Shifflett, Jr. as Senior Vice President, Business Development.

Shifflett is an accomplished sales veteran who has spent much of his career at top 500 financial industry organizations serving community banks, thrifts and credit unions with both in-house and outsourced software and service solutions. His focus at BSG Financial Group will be on introducing the company’s revenue and compliance solutions to financial institutions in the southeast and mid-Atlantic states and forming strategic partnerships across the country.

“Bob’s deep knowledge of the financial industry will allow him to quickly and positively make a difference to BSG Financial Group and our clients,” said Jeffrey Harper, President of BSG Financial Group. “I anticipate he will have an immediate impact on our growth strategy as well as enhance product awareness with existing customers.”

Shifflett joins BSG Financial Group from Unisoft International (SMA Solutions) in Kingwood, TX, where he served as Vice President, delivering enterprise wide IT automation and predictive analytic software and services both domestically and internationally. Prior to Unisoft, Shifflett held several executive sales positions, including Vice President-Southeast Region for Strunk & Associates, where he assumed a consultative role for banks and credit unions assisting with compliance solutions, as well as services to increase income and consumer satisfaction, including overdraft management strategies. Shifflett also served as Regional Sales Manager for Fiserv in Atlanta, Ga., providing core processing software and services; and prior to that, he was Regional Sales Manager for Harland Financial Solutions, where he primarily focused on providing core processing software to credit unions.

Shifflett attended James Madison University and is a graduate of The Virginia Bankers School of Bank Management, University of Virginia.

“BSG Financial Group has a proven and steadfast focus on providing its clients with programs that make a demonstrable impact on their bottom line,” said Shifflett. “I am thrilled to have the opportunity to contribute to the company’s aggressive sales goals and its long-term growth.”

Bob Shifflett

About BSG Financial Group

Louisville, Ky.-based BSG Financial Group is a group of independently organized companies that provides revenue-enhancement and compliance solutions for financial institutions nationwide. BSG Financial Group has been a provider of innovative overdraft programs since 1999, including the industry's first cloud-based overdraft management solution, Courtesy Connect®/Courtesy Limit™.

The company's additional revenue-enhancing solutions include: Fee-Based Packaged Checking Accounts; Digital Lending Solutions; Vendor Management; Social Media Management; and CD Pricing and Selling Strategies. For more information, please visit


Michele Rehm, Marketing Manager
BSG Financial Group

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