DENVER, CO (July 21, 2020) — Canvas partnered with Mastercard in an exciting five month Go Live. Go Win. promotion spanning from the end of 2019 into the start of 2020 that encouraged members to use Canvas for their everyday purchases. This program allowed Canvas to reward its members big-time. Just for doing what they do best, living life!
Canvas executed this campaign by offering a variety of delightful prizes, from tattoos to cleaning service for a year and even a trip around the world (all prizes were adjoined with the monetary value as an option). The more frequently a Canvas debit card was swiped by a member, the bigger their prize opportunity would be. Throughout the five-month span, Canvas rewarded 42 members with exciting prizes, including extra cash on hand to help them get through these uncertain times.
One member, Brenna, won $6400 and said it would help her take the dream vacation she always wanted. Another member, Brett, won $6400 that helped him pay for a new wheelchair for his son. As the last month of the promotion overlapped with the start of the pandemic, Canvas was grateful to help members afford life during this uncertain time. Hearing these authentic stories from members motivates Canvas to continue being a leader in the community, giving back to Coloradans, and rewarding members in different ways.
“At Canvas we strive to be known for our hearts, and emphasize the delightfully off-beat people that make up our membership, family, and communities. Our Go Live. Go Win. campaign embodied that. It was a wonderful feeling to hear the cheering of our winners as they were selected,” said Chris Chippindale, Chief Operating Officer at Canvas. “These initiatives help create loyal members from the moment they first walk into the branch and allow us to sustain and grow the member relationship.”
Canvas Credit Union is committed to their members, transforming financial services, and helping Coloradans afford life. Canvas was honored to be a part of their members journeys’ these past five months as they took their Canvas debit card along with them, and looks forward to continuing to reward members and establish lasting relationships.
Brenna celebrating winning funds for a dream vacation
Brett excited to use his winnings to purchase a new wheelchair for his son
Canvas Credit Union is a safe and insured financial institution with over $4.5 billion in assets and more than 297,000 members. Canvas provides a full array of financial products and services, including savings, checking, loans, mortgages, and online and mobile banking options. Serving Colorado communities for more than 85 years, Canvas currently has 35 branches and is well recognized for its people, its heart, and its commitment to community.
Andy Boian
dovetail solutions for Canvas Credit Union
415.404.2539
aboian@dovetailsolutions.com
