Central Minnesota Credit Union to become Magnifi Financial

Name and visual identity change reflects expanding business, customer focus

MELROSE, MN (February 15, 2022) — Central Minnesota Credit Union (CMCU), a member-owned financial services cooperative, announced that it is changing its name to Magnifi Financial, effective March 1. As part of the transition, CMCU will unveil a new visual identity, including logo, signage, website and advertising. Magnifi Financial will remain a credit union, with the same credit union charter, business model and community-centered philosophy.

“Magnifi Financial is an acknowledgement of how much we’ve grown as an organization,” said Charles Friederichs, CMCU Chief Executive Officer. “We are changing our name to better reflect our growing membership, which has grown beyond central Minnesota and extends from western North Dakota through the Twin Cities metro into Wisconsin.”

The organization offers a comprehensive suite of products and services to serve a range of members from consumers to commercial businesses.

Said Friederichs, “As Magnifi Financial, we will continue to focus on a member’s whole financial world, from checking and savings to mortgage, business and auto loans. Though we’re embracing a new, fresh look and more inclusive name, what distinguishes our brand will not change. Magnifi Financial is centered on people and community. We deliver banking with ease and simplicity, while providing dedicated and savvy service. As an organization, we are rooted in values and driven by impact.

“We remain committed to our credit union charter, proven business model, philosophy and our members, employees and local communities. Across the organization, we are excited by the possibilities ahead and look forward to becoming Magnifi Financial on March 1.”

About Magnifi Financial

Magnifi Financial is a full-service community credit union offering retail and commercial banking and wealth management services to anyone within its field of membership. Magnifi Financial serves members with an extensive network of branches and best-in-class digital services. Members can access accounts and manage funds with ease through a full suite of digital banking services. Magnifi Financial is committed to its core values of building up our shared communities, providing financial solutions that are easy and simple, earning the trust and respect of each member through our expertise, and doing what is right for our entire membership. Welcome to Magnifi Financial. Your World in Focus. MYMAGNIFI.ORG


Ralston Sacco


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