Press
CO-OP urges credit unions to ‘Seize the Now’ at GAC
Social, Technology Trends Moving in Credit Unions’ Favor; CO-OP Explains How to Take Advantage in Booth 301
RANCHO CUCAMONGA, CA (March 3, 2015) — CO-OP Financial Services is using its exhibition space at CUNA GAC 15 to present a case that social and technological advances are working uniquely to the advantage of credit unions – if they can “Seize the Now.”
“All consumers – particularly Millennials – are basing their purchasing decisions on a company’s commitment to a positive social mission and offer technology tools that delight them,” said Stan Hollen, President/CEO of CO-OP. “Among all financial institutions, credit unions are in the very best position to seize the now and engage successfully with today’s prospective member.”
CO-OP’s Seize the Now experience will cover modern consumer behavior, how it forms trends and how these trends are impacting financial services. A series of audio/visual and interactive presentations will focus on four key trends that credit unions can exploit with CO-OP products and programs – consumer demand for personnel payment safely and security; “fast and brilliant” mobile/virtual payment services; greater personalization of products; and institutions exhibiting social values, as well as good value in financial services.
The exhibition will also include a “Tap into the Modern Mind” game that visitors can play as they move through the booth. The object is to help credit union employees learn how they can gain the loyalty of today’s consumer by better understanding what drives their decision making. This will include a quiz on “What’s next in your mobile banking strategy?”, the results of which CO-OP will aggregate and review on its corporate blog, Insight Vault.
In addition to Insight Vault, CO-OP’s activities at CUNA GAC can be followed on Twitter at https://twitter.com/COOPFS.
CO-OP will be located in booth 301 at the entrance of the Exhibit Hall. Exhibition hours at CUNA GAC 15 are being held Sunday, March 8-Tuesday, March 10, 2015, in Washington, D.C.
For more information, visit www.co-opfs.org.
About CO-OP Financial Services
Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of “Be There. Be More,” CO-OP’s products fall into three business lines, including “Locations,” (ATM, shared branching and call center services); “Card Payments” (debit and credit processing) and “Mobile/Virtual” (mobile, online, check imaging, bill pay services). To learn more visit www.co-opfs.org.