Coopera and CUNA Team Up for 2013 Hispanic Membership Growth Webinars

DES MOINES, IA (March 7, 2013) – As strategic growth partners, Coopera and the Credit Union National Association (CUNA) are offering two Hispanic growth focused webinars for credit union leaders. The webinars are a continuation of the services the partner organizations are providing to credit unions interested in expanding Hispanic membership to support growth goals.

“When it comes to attracting members from the Hispanic community, one-size-fits-all financial products and services don’t work,” said Miriam De Dios, CEO of Coopera. “It is unrealistic for credit unions to expect the Hispanic community to conform to their traditional products and services — it’s got to be the other way around. This market’s cultural and linguistic nuances dictate a tailored approach. The goal of these webinars is to provide attendees with the information their credit unions’ need to develop programs that build longer-term relationships with this crucial demographic.”

The first of the webinars, “3 Ways to Create an Inclusive Culture to Serve Hispanics,” has been archived for viewing at, and it is available through August 20, 2013.

Whether their credit unions are new to Hispanic outreach or have been serving the market for years, listeners will gain tips on how to get organization-wide support for their Hispanic growth efforts. In this free one-hour session, presenters from Coopera and CUNA focus on the following three key strategies for an inclusive Hispanic growth strategy:

  • Hispanic Market Training: Implement a personnel training plan to equip staff with the information and tools they need to better understand the needs of Hispanic members.
  • Organizational-Wide Communications: Launch a communications plan to keep a credit union’s board, managers, staff and members in the know about the progress of its Hispanic growth efforts.
  • Comprehensive Approach: Follow a strategic approach to building the right organizational mentality within a credit union to serve the Hispanic market.

The second webinar, scheduled for March 13, is titled “4 Key Non-Traditional IDs You Can Accept to Open New Accounts.” The webinar promises details on accepting ITINs, cédulas, matriculas and voter registration cards, as well as the necessary compliance that goes along with accepting these forms of identification.

4 Key Non-Traditional IDs You Can Accept to Open New Accounts

March 13, 2013

2:00–3:00 p.m. Central Time

Online registration for this webinar is available at:

Coopera expects to continue its webinar series throughout 2013 in partnership with CUNA.

About Coopera
Coopera (ko-pair-a) is a full-service Hispanic market solutions company with specific focus on credit unions nationwide. Coopera’s dedicated bicultural and bilingual personnel work closely with clients to assess their needs and create growth strategies designed to increase Hispanic membership, revenue growth and loan volume. Coopera specializes in developing long-term partnerships with clients as they transition from the early stages of discovery to a best practice credit union. Founded by the late Hispanic community activist Warren Morrow, Coopera is owned by Affiliates Management Company, the holding company of the Iowa Credit Union League and is an exclusive strategic growth partner of the Credit Union National Association. For more information, visit

About CUNA
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by 95 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit or the CUNAverse blog and follow @CUNAverse on Twitter. For more information about credit unions, visit and follow @asmarterchoice on Twitter. 

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