Pure IT Credit Unions Services is proud to announce the addition of Theresa Benavidez to their board of directors. Currently the President and CEO of Corelation Inc., Benavidez brings expert institutional knowledge to this advisory role. Having implemented the next generation of system core processing for credit unions across the nation, Corelation serves as an industry leader in credit union core transformation and technological process improvements, and it was her flexible and determined leadership that excelled both client service and product deployment to ensure the success of conversions, system upgrades, and client support.
The union between PureIT and Benavidez signals the symbiotic relationship between strategy and technology; fully integrating comprehensive solutions that maximizes the aggregate health of credit unions, embodying a holistic business model realignment utilizing modern data advances.
Beyond technical expertise, Corelation is renowned for their unique corporate culture, built from a service driven model. From internal organizational behavioral health, to adding optimized value and care to their credit union customers, Benavidez has shaped an environment of trust, accountability, and excellence. These standards directly translate into the vision of Pure IT which is simply, excellence in service.
“Theresa provides a wealth of industry expertise, a clear understanding of the technology landscape for credit unions and a heart for people. Theresa’s experience in growing a company from start up to stable over the last ten years will be a valuable asset to our board. On behalf of the team at Pure IT and all of our investors, I’d like to welcome Theresa to our board!” stated Becky Reed, Pure IT CUSO Founder and Board Chairperson.
Jack Smith, Pure IT CEO added,“her [Benavidez] knowledge and passion for service embodies the growth mindset. She is the right person, and this is the right time.”
This mutually beneficial relationship signals a powerful complementary model capable of enhancing organic digital transformations across credit unions, elevating value propositions to memberships, and reinforcing a healthy employee base, in a corporate culture of integrity, innovation and service.