CourseMark announces partnership with Princeton Capital Associates providing credit unions with more opportunities for revenue with prefunding and executive benefits solutions

CEDAR RAPIDS, IA (January 6, 2022) — CourseMark, a transformative Credit Union Service Organization (CUSO) announces a partnership with Princeton Capital Associates to enhance its executive benefits solutions to help credit unions recruit, retain and reward top executive talent. CourseMark’s services includes executive benefit plans, including split dollar accounts, 457(f) plans, 162 Executive Bonus Plans, prefunding of employee benefits and retirement plans.

The alignment of CourseMark’s distribution structure with Princeton Capital’s deep experience and proven service model, gives credit unions a one-of-a-kind opportunity to offer comprehensive benefit packages and improve their bottom line. This structure allows credit unions to participate in the commissions generated from executive benefit sales in the form of a patronage dividend. NCUA regulations provide a framework for credit unions to invest in potentially higher-earning assets for the purpose of offsetting the costs associated with these programs. Credit unions can now offer robust benefits packages that help attract and retain talent and increase employee satisfaction, with effective cost management and portfolio diversification.

“CourseMark is what the credit union space needs, a company that is 100% owned by credit unions and not controlled by vendors. Together, CourseMark and Princeton Capital Associates will focus on driving revenue from our CUSO and ultimately back to the members,” said John Swenson, President of Princeton Capital Associates.

CourseMark is the only 100% credit union owned CUSO providing this suite of solutions. While most large firms have an out-of-the-box program, CourseMark offers customized solutions best suited to each credit union’s situation.

“Now, more than ever, credit unions need a competitive advantage to build and maintain winning teams and earn more from their assets,” said Bill Parkinson, President and CEO of CourseMark. “CourseMark’s tailored solutions, including prefunded employee benefits and executive benefit plans do just that. They transform an expense into a competitive advantage.”

Bill Parkinson

John Swenson

About CourseMark Credit Union Service Organization

CourseMark is a Credit Union Service Organization (CUSO), founded to help credit unions realize a new revenue stream to turn employee benefits into performing assets. We offer custom investment solutions for a benefits prefunding approach designed to enhance your credit union’s bottom line. Our innovative program creates a new revenue stream for your credit union’s equity owners via CUSO-ownership dividends. CourseMark is a CUSO of Collins Holding Company, a wholly-owned subsidiary of Collins Community Credit Union, headquartered in Cedar Rapids, Iowa.


Mai-Linh Hoang
Vice President, Strategy & Innovation

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