Credit Union Awareness expands to Louisiana
New credit union participants join the awareness program in Louisiana
WASHINGTON, DC (April 20, 2022) — Today Credit Union AwarenessTM announced that the program is headed to Louisiana. This expansion comes on the heels of the relaunch of YourMoneyFurther.com – the only resource that connects more consumers directly to credit unions.
“What better way to celebrate credit unions today than to continue to share the amazing opportunities credit unions have to offer consumers,” said Chris Lorence, Credit Union Awareness executive director. “We are thrilled to bring this credit union driven program to Louisiana, and grateful to the Louisiana Credit Union League for their enormous support of this game-changing program.”
Credit Union Awareness has gained national support, including the following new participants in Louisiana:
Alexandria Municipal Employees Credit Union
Ascension Credit Union
Barksdale Federal Credit Union
Baton Rouge Telco Federal Credit Union
Bayou Federal Credit Union
BRECO Federal Credit Union
Department of Corrections Credit Union
First Pioneers Federal Credit Union
Greater New Orleans Credit Union
Jefferson Financial Federal Credit Union
LaCapitol Federal Credit Union
LES Federal Credit Union
Louisiana Federal Credit Union
NAS JRB Credit Union
Neighbors Federal Credit Union
New Orleans Firemen’s Federal Credit Union
Post Office Employees Credit Union
River Region Federal Credit Union
Section 705 Federal Credit Union
Southern Teachers & Parents Federal Credit Union
St Tammany Federal Credit Union
Total Choice Federal Credit Union
University of New Orleans Federal Credit Union
Wymar Federal Credit Union
“Credit unions are in an ongoing battle for positioning and relevance in the financial marketplace. With the launch of the campaign here in Louisiana, we can collectively make strides in changing consumers’ perceptions of credit unions,” commented Lacey Weaver, LCUL senior vice president. “I’m looking forward to capitalizing on the local success of this national initiative and transitioning our strategy from awareness to conversion.”
Credit Union Awareness launched an expanded program strategy in 2022 that directly connects more consumers to credit unions. To date, the campaign has resulted in 4.3 billion impressions and over 11.9 million visits to YourMoneyFurther.com – a consumer-facing website that encourages visitors to learn more about the benefits of credit unions, and ultimately the pathways to membership.
About CU Awareness LLC
CU Awareness LLC is a wholly owned subsidiary of Credit Union National Association (CUNA). CU Awareness LLC is responsible for the administration, fundraising, and daily activities of the nation’s only paid digital media campaign designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market share. To find your nearest credit union, visit YourMoneyFurther.com.
About Louisiana Credit Union League:
The Louisiana Credit Union League (LCUL) is a nonprofit, professional trade association that exists to serve credit unions in Louisiana. LCUL is dedicated, through cooperation, to promote, protect and perpetuate the credit union movement. For additional information, visit www.lcul.com.
