Credit Union Magic Minute builds cardholder loyalty & keeps credit union card top of wallet
Eight Teams Participate in 60-second Shopping Spree Sponsored by PSCU
ST. PETERSBURG, FL (December 14, 2015) — For one of the most thrilling minutes of their lives, shoppers ran through a huge warehouse full of high-end merchandise, grabbing as much as their cart could handle. Each team loaded up over $5,000 worth of items, including MacBook Airs, TVs, game systems, cookware, Go-Pros and iPad Minis. The Credit Union Magic Minute, sponsored by PSCU, resulted in eight teams getting an all-expenses-paid trip to Chicago, along with prizes from the shopping spree. For the first time ever, a team from the credit union who secured the most participants ran the dash to benefit a local non profit organization.
³PSCU¹s Total Member Loyalty rewards program is built with credit unions and their members in mind,² said Annie Cox, director of Credit Union Growth Solutions for PSCU. ³Credit Union Magic Minute is one way we use our rewards program to engage members and build relationships through a unique, exciting, interactive event.²
A representative from each respective credit union made the trip to Chicago with their winning team, further strengthening the relationship between the member and their credit union. According to several credit unions in attendance at the event, Magic Minute exemplifies what the credit union industry is all about: people helping people. It illustrates that credit union members are not just a number, and that their loyalty is truly appreciated.
Magic Minute was open to all PSCU Member-Owner Credit Unions that were enrolled in the company¹s CURewards® loyalty programs. Credit unions incurred no cost to enroll. To enter the sweepstakes, members of enrolled credit unions registered their contact information on PSCU¹s CURewards® website and used their credit or debit cards in at least three weekly purchases between August and October.
The night before the big haul, the Magic Minute winners were treated to an exclusive cocktail and dinner reception where they fueled up for the 60-second dash. At the big event the next day, each sweepstakes winner was awarded the opportunity to load an oversized shopping cart with as much merchandise as the two-person teams could grab from the shelves of a warehouse stocked with flat screen TVs, designer handbags, computers, home appliances and thousands of other high-end goodies. To continue the excitement, the group spent the rest of their trip sightseeing and enjoying the Windy City.
Winners for the Credit Union Magic Minute were selected in random drawings and consisted of credit union members from BCU (Vernon Hills, IL); Citadel Federal Credit Union (Exton, PA); Florida Credit Union (Gainesville, FL); Provident Credit Union (Redwood City, CA); Truity Federal Credit Union (Bartlesville, OK); First Financial Federal Credit Union (Wall, NJ); and MECU (Baltimore, MD).
PSCU also awarded two employees from the credit union with the highest participation in the sweepstakes with a position at the Magic Minute starting line. Dashers from American Airlines Credit Union in Fort Worth, TX, selected SafeHaven of Tarrant County, Texas, as the recipient of their shopping haul. The organization aims to end domestic violence through safety, support, prevention and social change, and successfully protected 674 women and 862 children in its emergency shelter, and housed 264 women and children in its transitional living program in 2014 alone.
About PSCU
PSCU/Co-op Solutions is the nation’s premier payments credit union service organization (CUSO) and an integrated financial technology solutions provider. With over four decades of industry experience and a commitment to service excellence and innovation, the company serves more than 4,000 financial institutions throughout North America. PSCU/Co-op Solutions leverages its expertise and resources on behalf of credit unions and their members, offering an end-to-end product portfolio that includes payment processing, fraud and risk management, data and analytics, digital banking, instant payments, strategic consulting, collections, ATM and POS networks, shared branching and 24/7/365 member support via its contact centers. For more information, visit pscu.com and coop.org.
