TRAVERSE CITY, MI (April 8, 2022) — Three new branches in west Michigan are expected to be up and running in the first quarter of 2023 to better serve a rapidly growing member base. 4Front’s field of membership is statewide and there are currently 15 existing branch locations across northern Michigan.
Muskegon (281 Seminole Rd.), Holland (177 N. River Ave.), and Zeeland (9581 Riley St.) will hold the three new branch properties. All three are existing buildings that previously housed other financial institutions. The buildings will be renovated to reflect 4Front’s current branch of the future member experience.
“We refer to them as the branches of the future because they will feature our VideoTeller system not only in the drive-thru lanes but also inside the branches,” said 4Front CEO, Andy Kempf. “Member-facing technology has always been a top priority for 4Front as we continuously strive to provide a convenient and personalized member experience.”
Staff will be housed on site to assist members with needs beyond VideoTeller capabilities. Recruiting for these positions will begin in the third quarter of 2022 with open positions posted at www.4frontcu.com/careers.
“Not only are we able to provide superior financial services to our members, whether it be in person or on screen, we also take great pride in helping the communities they live, work, and worship in,” said Kempf. “We’re the financial institution members can count on for smart and simple banking but we’re also the trusted neighbor that will invest time and dollars back into the community far beyond banking.”
Celebrating over 70 years in Michigan, 4Front Credit Union serves over 100,000 members, with assets of over $1.2 billion and 20 locations. As a not-for-profit cooperative, 4Front prides itself on making banking smart and simple for its members, wherever they are on their financial journey. Membership eligibility is open to anyone who lives, works, attends school, or worships in Michigan. Visit www.4frontcu.com
Media Contact:
Meghan Morelli
231.932.5252 | mmorelli@4frontcu.com
