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CU Direct announces speakers for its Drive ‘15 Lending & Marketing Conference
Financial Lending and Marketing Experts Head Extensive Speaker Line-up Providing Strategies for Success in a Competitive Marketplace.
ONTARIO, CA (March 4, 2015) — CU Direct (www.cudirect.com) the nation’s leading provider of lending, automotive and strategic solutions to the credit union industry, has announced the speaker line-up for its Drive ‘15 Lending and Marketing Conference.
The CUSO’s seventeenth annual conference will be held May 20-21, 2015 in Las Vegas, Nevada,at the Cosmopolitan Hotel and Resort.
The conference will focus on the latest lending and marketing strategies, tools and best practices, for credit unions to build stronger, more profitable lending portfolios and to reach more members.
Drive ‘15’s dynamic speaker line-up includes: Bob Lutz, one of the world’s most experienced and high-profile auto executives, retired Vice Chairman of General Motors Corporation, and regarded as Detroit’s “ultimate car guy;” Andrew Davis, renowned media and marketing strategist, recognized as one of today’s top 3 most influential marketers by CMWorld, best-selling author and co-founder of Tippingpoint Labs; Mike Maddock, self-proclaimed “Idea Monkey,” entrepreneur, inventor, author, and founding partner/CEO of Maddock Douglas; George Hofheimer, Chief Knowledge Officer, Filene Research Institute; Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft;and Jeff Schood, founder, CEO, Intuvo.
The conference offers a comprehensive lending track addressing key topics such as CFPB compliance, portfolio and risk management, cross-selling and onboarding strategies, and retail lending strategies. Lending sessions include speakers from Experian, Equifax, TransUnion, Hudson Cook, Cornerstone Advisors, Dollar & Associates, and the National Automobile Dealers Association (NADA), as well as automotive dealer and credit union lender best practice panels.
The conference also provides an extensive line-up of marketing sessions, covering a variety of topics, such as integrated marketing strategies, social media strategies, member engagement, and leveraging Big Data to advance marketing success, with speakers from Microsoft, Currency Marketing, and Ansira.
“We strive to deliver the industry’s most comprehensive educational forum, providing tangible lending and marketing solutions for today’s marketplace,” noted Tony Boutelle, CU Direct’s president and CEO. “Our Drive Conference provides attendees the knowledge and strategies necessary for credit unions to build and manage effective, successful lending programs.”
Credit unions interested in attending CU Direct’s 2015 Drive Conference can visit the event’s website, www.cudirect.com/drive or contact the company’s events department at events@cudirect.com.
About CU Direct
Established in 1994, CU Direct has helped the credit union industry fund over $157 billion loans by being the nation’s leading lending and automotive solutions provider for credit unions. Representing more than 1,100 credit unions, CU Direct specializes in solutions that help credit unions generate loans, create efficiencies, and grow membership. CU Direct offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success. For more information on CU Direct and our solutions visit www.cudirect.com.