CU Direct appoints new chief financial officer

ONTARIO, CA (February 14, 2018) — CU Direct ( the nation’s leading developer of lending software technology to the credit union industry, announced that Neetu Bhagat has been promoted as the company’s new chief financial officer.

Ms. Bhagat has served as corporate controller since joining the company in 2016, and has more than 17 years of experience in both public and private organizations in a variety of finance and accounting positions, with proven expertise in rapid growth environments.

Prior to joining CU Direct, Ms. Bhagat served as the corporate controller for Ontellus, a provider of data retrieval services for the insurance and legal claims industry.

“Neetu has been an important part of CU Direct over the last two years.  Her unique combination of skills and experience make her an invaluable asset stepping into the CFO role, as we continue to expand our markets and create new value for our partners and clients,” said Bob Child, chief operating officer of CU Direct.

Previously, Ms. Bhagat was director of finance at Allergan, a global, publicly traded pharmaceutical company.  Ms. Bhagat earned both an MBA and bachelor of science in accounting from Delhi University, India.

Credit unions funded 1.8 million loans through CU Direct’s Lending 360 and CUDL lending platform, generating a record $39 billion in credit union auto loans in 2017.  CU Direct credit union partners experienced 16.2% loan growth in 2017, and as an aggregate, were the largest auto lender in the nation.

Neetu Bhagat

About CU Direct

CU Direct has been a lending technology leader for 25 years, helping credit unions fund $368 billion in loans.  An enterprise lending solutions and technology company, CU Direct serves more than 1,100 credit unions and 15,600 auto dealers nationwide. CU Direct brings innovation and expertise to indirect lending, consumer and mortgage loan origination, point-of-sale, digital retail, analytics, marketing and CRM, auto shopping and business process outsourcing. For more information, visit Connect with CU Direct on Twitter and LinkedIn.


Bill Meyer
909.481.2360 |


More News