CU Evolution expands solution network with three credit union insurance providers

CROSS ROADS, TEXAS (September 28, 2020) — Credit union service organization CU Evolution today announced it has partnered with three insurance providers to help small credit unions expand services for members. Altitude Benefits & Consulting, IHC Specialty Benefits and Resource Insurance Services (RIS) each have joined the CU Evolution Solution Network and will begin offering credit union-specific solutions to CU Evolution’s clients immediately.

The alliances are part of CU Evolution’s plan to expand its resource base, which enables credit unions to bring new, revenue-producing solutions to market quickly and without the typical complexities.

“Heading into open enrollment season, credit union members will be looking for guidance on the best plan options for themselves and their families,” said Howard Bufe, CU Evolution president and long-time credit union growth strategist. “Being able to turn to a trusted credit union for recommendations and enrollment support is a huge value-add for members. On behalf of the nation’s small credit unions, we’ve scoured the provider marketplace and selected three partners we are confident will enable richer relationships for credit unions and their members.”

The combination of the three new insurance solution providers means CU Evolution can connect credit unions to products and services for employees, members and borrowers and property owners.

For Credit Union Employees: Altitude Benefits & Consulting ( provides a range of insurance options, including health, life, vision, dental and commercial. The provider is licensed in all fifty U.S. states and specializes in creating customized insurance plans.

For Credit Union Members: IHC Specialty Benefits offers high-demand insurance products and services like short-term medical, dental, supplemental plans and group life and disability. As a member of The IHC Group, the agency has the backing of a publicly traded holding company, a strong investment portfolio and three insurance carriers all rated A- (Excellent) by A.M. Best Company, Inc.

For Borrowers & Owners: RIS ( provides several insurance solutions, including GAP and credit insurance, extended warranties, mortgage, collateral and real estate owned (REO) property protection. RIS partners with HUB Financial Services, a global insurance brokerage, to provide financial institution clients with customized solutions.

“We are excited about the partnership with CU Evolution,” said Don Brooks, CEO of RIS and a former credit union CEO. “As an agency that serves credit unions, we know well the value credit union service organizations like CU Evolution bring to the industry. We look forward to joining CU Evolution in its mission to sustain and grow the small credit union movement.”

Bufe says the CU Evolution Solution Network is continuing to expand and invites any income-generating solution provider looking to reach the small credit union market to contact him for information on becoming a part of the platform. He can be reached at

About CU Evolution

In early 2018, CU Evolution evolved from LiFE Federal Credit Union in Denton, Texas. Just a few months later, Family 1st of Texas Federal Credit Union in Fort Worth, Texas, engaged in the credit union service organization (CUSO) as its second owner. The mission of the CUSO is to facilitate strategy and growth of credit unions through a robust menu of resources to ensure the credit union movement continues to evolve and thrive. To learn more, visit and follow CU Evolution on LinkedIn, Twitter and Facebook.


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