CU*Answers Clients Receive Cooperative Principles Marketing Kit
GRAND RAPIDS, MI (February 27, 2013) – CU*Answers, the 100% credit union-owned cooperative CUSO, announced today that it was delivering 230 Grand Opening Kits to their client credit unions. Each kit includes marketing materials that illustrate the 7 Cooperative Principles that are the foundation and the differentiator of all credit unions.
This is the third Grand Opening Kit (GOK) that clients have received as part of a program designed to provide credit unions with a complete marketing-in-a-box campaign. GOKs are intended to offer a low cost, easy way to market a product, a service, or an important message to members in the credit union lobby, online through the web, social networks, and email. For the 2013 program, CU*Answers committed to sending every client credit union one Grand Opening Kit each Quarter for free.
Also made available as a follow up to the 7 Cooperative Principles Grand Opening Kits is CU*Answers “Live It!” series which illustrates each of the principles individually with lobby posters, lapel stickers, web banners, and more. This series is available to any credit union at http://marketing.cuanswers.com/7-principles/ .
This is perfect timing as CU*Answers pledges its support for the White House Petition calling for the President to appoint NCUA Regulators who are informed and support the 7 Cooperative Principles http://cuanswers.com/c4c/ .
About CU*Answers, Inc.
CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned CUSO providing services to credit unions representing nearly 1.5 million members and $10 billion in credit union assets. For more information, visit www.cuanswers.com.