CUES Introduces Product and Channel Management School

For more information, contact:
Christopher Stevenson, VP/Marketing & Professional Development
800.252.2664 or 608.271.2664, ext. 5315 ●


CUES Introduces Product and Channel Management School

MADISON, Wis. – The Credit Union Executives Society has announced a new addition to its line-up of operational programs. The CUES School of Product and Channel Management™ will debut in September in Schaumburg, Ill.

This program is designed to help credit unions understand innovative product trends and learn new ways to deliver financial services to their members. Participants will build their own Delivery Channel Assessment and Future Road Map using a customized tool kit to improve results at their credit unions.

Facilitated by Quintin Sykes, Managing Director/Technology Services Practice, and Leigh Sherman, Senior Retail Consultant, Cornerstone Advisors, Scottsdale, Ariz, the school will cover:

●  Ways to develop and manage financial products using a formal methodology ●  How retail products are evolving as a result of Regulation E Opt-In, the Durbin Amendment and competitive positioning by the banking industry ●  How revenue and expenses are managed in debit and credit card product lines using sophisticated analytics ●  The emerging world of mobile banking and mobile payments ●  Ways to integrate web marketing and social media into strategic marketing plans

Learn more about the CUES School of Product and Channel Management at

The Credit Union Executives Society is a Madison, Wisconsin-based, independent, not-for-profit, international membership association for credit union executives. CUES’ mission is to educate and develop credit union CEOs, directors and future leaders.

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