CUInsight announces Jen McFadden as new Director of Marketing

GREENVILLE, SC (January 10, 2022)CUInsight, the leading digital trade publication serving credit unions, has selected Jen McFadden to join its growing team as Director of Marketing.

In her new role, McFadden will help craft CUInsight’s marketing strategy and oversee the trade publication’s brand identity, campaigns, and other marketing efforts.

“Jen joins CUInsight with impressive marketing experience, creative energy, and a true passion for credit unions,” said Lauren Culp, CUInsight’s Publisher & CEO. “We’re excited to welcome her to the team, and look forward to together continuing CUInsight’s mission of connecting the credit union community.” 

“I’m thrilled to join the CUInsight team and be part of such a dynamic, progressive, and collaborative organization! I’m tremendously grateful for the opportunity to contribute to its growth and long-term success,” said McFadden. “I can’t wait to get started!” was the industry’s first entirely digital news source when it was launched in 2008. Its Community section hosts the largest group of contributing credit union thought leaders in a single location. The trade publication also runs the well-known CUInsight Mini-Con Series brought to you by Elan Credit Card, the miniature virtual event series designed for credit union leaders.

McFadden brings with her over a decade of experience in marketing and communications. Most recently, she held the position as Director of Marketing & Brand Development at Northwest Community Credit Union where she oversaw the marketing and PR team, annual marketing and public relations strategic plan and budget, and brand positioning.

CUInsight partnered with Humanidei + O’Rourke to conduct the national search for the Director of Marketing position.

Jen McFadden

About is the place for all things credit union and host of The CUInsight Experience podcast. We are the leading digital source connecting the credit union community to news, community, opinion, press career opportunities, events, trusted partners, and each other. We are not competitors with other news sources or organizations; we are partners and a launching pad for them. We are the place where the credit union community can find the best information available from all sources. CUInsight’s commitment is to the credit union movement and the people who make it amazing.

About Humanidei

Humanidei was founded in 2019 to help credit unions become the workplaces of choice for an evolving workforce. By providing human capital solutions that improve organizational performance, Humanidei helps credit unions succeed. Insightful strategic planning; organizational development consulting; executive coaching; and diversity, equity, and inclusion training position credit unions for ongoing relevance.

Jill Nowacki
President & CEO, Humanidei


Lauren Culp
Publisher & CEO

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