MADISON, WI (May 29, 2013) In modern advertising in general, and for credit unions specifically, the 21st century is summarized in two words: integrated branding.
A new white paper, from the CUNA Marketing & Business Development Council, “Designing an Integrated Branding Approach,” explores credit union brand integration and management, incorporating insights from credit union experts, as well as discussing the tools that are necessary to achieve success. This isn’t “just another” white paper on branding; rather, it illustrates how an integrated brand can be implemented at all levels of the credit union, benefiting staff, members, and the bottom line.
Four main points are covered, including: 1) Definitions and Trends, 2) How to Develop an Integrated Brand, 3) Integrated Branding Tools, and 4) Tactical Ideas.
Tweet suggestions and short video clips bookend each of the main sections to keep this critical conversation going within social media.
CUNA Council members are eligible to receive complimentary copies of this, and over 300 other white papers; non-Council members may purchase white papers for $50 per copy.
The paper is available online in the white paper section of www.cunacouncils.org.
Press may contact Jenny Jackson at jjackson@cuna.coop for a copy of the white paper.
About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,000+ credit union professionals across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,600 credit union professionals. For more information, visit www.cunamarketingcouncil.org or www.cunacouncils.org.